BRIGHTON, UK, December 2nd, 2020—Naurt Naurt is excited to announce to the public a plug-and-play toolkit for high-precision, beacon-free tracking. This solution works anywhere in the world, both indoors and outdoors. With 150 times greater precision than GPS, Naurt can determine in which pocket a phone is, and the hardware-agnostic API allows customers to easily integrate location tracking into their existing ecosystems, opening the door to new use cases.
These use cases span diverse sectors and verticals including transportation, logistics, autonomous agents, construction, smart cities, and asset management. For example, utility companies could benefit by using Naurt to track underground equipment and infrastructure. When upgrades and maintenance are needed, team members could use a tablet or mobile device to display a user-friendly augmented-reality marker that would show exactly where to dig—truly a case of “X marks the spot.”
“Naurt’s innovation enables a diverse sphere of enterprises to improve their solutions, unlock opportunities, and break into new markets,” said Jack Maddalena, CEO and cofounder of Naurt. The company will select a few partners to join its private API beta, with a public beta scheduled for the first quarter of 2021.
Competing solutions fall short in precision or complexity. GPS tracking is currently precise to within only 1-15 meters without assistance from external devices. Bluetooth beacons are expensive and complicated to manage, and computer vision is power and compute intensive. Use cases are often limited to bright, built-up outdoor areas.
But because Naurt can provide hyper-precise tracking so easily, it is “one of the most exciting value-add technologies on the tech scene today. With its game-changing level of precision and simple plug-and-play delivery, it will truly disrupt the $5.5 trillion global logistics industry from the ground up,” said Dave Burke, a Naurt board member and the former director of revenue at PayPal.
Naurt already has a number of enterprise clients and a reseller partnership with the largest telecom company in the Middle East. The Naurt team is currently building out a product API with a planned launch next year of a software-as-a-service platform.
“An exciting opportunity to explore game-changing technology that will make a difference. At 2innov8 we hope to be engaging in live trials in the second quarter of next year,” said Paul Richardson, managing partner at 2innov8 and former chief innovation officer at DHL.
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Founded in April 2020, Naurt is an innovation-led and rapidly growing UK-based plug-and-play tracking software solution for enterprises. Because we found that GPS and GNSS technologies have too many limitations, Naurt's world-class team is tackling the core issue by solving problems once thought impossible. The team aspires to make the new standard tool for tracking for everyone. For more information about Naurt, visit naurt.com or email email@example.com
Naurt was founded in April 2020 in Brighton, England, by Nicolas Slack, a career CTO and researcher, and ex-CTO of VRCraftworks. Jack Maddalena, an entrepreneur and commercial specialist as well as the former sales director and co-founder of VRCraftworks, a company known for making one of the “10 top VR apps to download” according to The Guardian and many others publication. The co-founders have six years of experience building and selling to blue-chip global companies.